19 SKUs · dry + wet + litter EU production

Hey there, good looking —

The coolest range
of pet food ever.

The full-range brand for distributors who need to cover the whole shelf with one supplier. Dry, wet cans, wet trays and cat litter — under one European brand with character.

Distribute Petcool → See the range ↓

19+ References

4 Categories

1 Full shelf

01 / The full shelf, one brand

Everything your
customers need. Times four.

Most premium brands cover one segment. Petcool covers four — dry food, wet cans, wet trays and cat litter. For a distributor, that means fewer suppliers, cleaner purchasing, and a coherent shelf that works for pet shops, supermarkets and wholesale alike.

7 SKUs

Dry food

Seven recipes

Complete formulas for every life stage — adult, puppy, senior, mini breeds, cats.

5 SKUs

Wet cans

405 g chunks

Real meat chunks in gravy — dog and cat recipes, built for mass retail rotation.

5 SKUs

Wet trays

Pâté range

Premium positioning in recyclable aluminium trays — chicken, beef, salmon for dogs (300g) and cats (100g).

2 SKUs

Sanicool

Cat litter

Premium clumping bentonite — 5 L and 10 L. Under its own sub-brand.

02 / Meet the crew

This is what cool
looks like.

Petcool is not another beige-bag brand. It's the one that stands out on shelf, rotates because shoppers pick it up, and earns reorders. Character is a commercial argument.

— the Petcool crew

03 / Dry food range

Seven recipes,
one full shelf.

From everyday Essential to active Pro Energy, plus Cats, Mini, Daily Fresh, Supreme Mix and Junior. Each bag addresses a specific life stage or need — so your shelf stays complete without going multi-supplier.

Adult · Everyday

Essential

Complete food for adult dogs — chicken & rice, balanced nutrition.

18 kg 18 / 20 kg

View datasheet →

Adult · Small breed

Mini

Delicious meal for small-breed adult dogs — adapted kibble, tailored nutrition.

3 kg Small breed

View datasheet →

Adult · Everyday

Daily Fresh

Daily nutrition for adult dogs — chicken-based, everyday format.

20 kg 3 / 18 / 20 kg

View datasheet →

Adult · Mix

Supreme Mix

Meat & vegetable mix for adult dogs — medium to large breeds.

20 kg 18 / 20 kg

View datasheet →

Active · High energy

Pro Energy

Super food for active and working dogs — 32% protein, muscle support.

20 kg 18 / 20 kg

View datasheet →

Puppy

Junior

Complete food for growing puppies — chicken, 30% protein, balanced growth.

18 kg 3 / 18 / 20 kg

View datasheet →

Cats · Adult

Cats

Delicious and balanced nutrition for adult cats — chicken 75%, taurine 850 mg/kg.

20 kg 3 / 18 / 20 kg

View datasheet →

Pet food that

is cool.

Because boring doesn't sell. Because shelves need personality. Because pets — and the people who feed them — deserve a brand with character.

04 / Wet food range

Two formats,
every taste worth having.

Trays for premium positioning, cans for mass rotation. Dog and cat recipes across five protein profiles — chicken, beef, salmon, tuna and variety.

Trays · pâté

Premium wet food in easy-serve aluminium trays

Five recipes across dog and cat. Peel-off aluminium lid, recyclable format — ideal for pet specialty retail.

Tasty Chicken

Pâté · adult dogs

300 g

Gorgeous Beef

Pâté · adult dogs

300 g

Amazing Salmon

Pâté · adult cats

100 g

Shiny Chicken

Pâté · adult cats

100 g

Succulent Beef

Pâté · adult cats

100 g

Cans · 405 g chunks

High rotation, real chunks, gravy-rich

Five recipes focused on cats — the category with the highest rotation in mass retail. Visible quality, meaty aroma.

Delicious Chicken

Chunks in gravy · dog

405 g

Delightful Beef

Chunks in gravy · dog

405 g

Yummy Chicken

Chunks in gravy · cat

405 g

Irresistible Tuna

Chunks in gravy · cat

405 g

Tender Beef

Chunks in gravy · cat

405 g

05 / Sanicool · clean category

Premium cat litter
under its own brand.

Sanicool is Petcool's clumping bentonite cat litter — high absorption, odour control, clean handling. Sold under its own brand architecture because the litter shopper is not the food shopper.

View full datasheet →

99%+ Odour control

Ultra Clumping power

Low Dust & tracking

Natural Bentonite clay

A Petcool sub-brand Sanicool 5L pack

5 L 10 L

06 / One crew, one shelf

One brand.
Four categories.
Zero compromise.

Dry, wet cans, wet trays, cat litter. One European supplier, one invoice, one set of freight terms. The operational simplification alone pays back the switch.

07 / Why distribute Petcool

Rotation, margin,
operational simplicity.

Petcool is built for distributors who want growth without complexity — volume products that rotate fast, a full category covered from one supplier, and a brand that stands out on shelf.

01 / Shelf personality

A brand with character sells more.

"Is cool!" is not a slogan — it's a shelf strategy. Petcool stands out in a sea of beige premium and grey discount brands. Easier reorder, better rotation.

02 / Full-category coverage

Cover the whole aisle without going multi-supplier.

Dry, wet cans, wet trays and cat litter in one brand family. Your customer gets the whole pet food aisle without spreading across five different suppliers.

03 / Volume with margin

Priced exactly where volume lives.

Competitive landed cost and retail-friendly positioning. Not entry-level grocery, not superpremium specialty — Petcool sits in the sweet spot where the volume actually is.

EU production

Full traceability. Export documentation ready.

Exclusive territory

One distributor per market. Investment protected.

Container-ready

Full configuration support. Pallet-optimised logistics.

Commercial support

POS material, training, restock planning.

08 / Ready to land Your market is waiting —

Let's make your
shelf cool too.

Check Petcool territory availability and receive full landed-cost estimates, container configuration and commercial support within 48 hours.

Check availability →

Exclusive territory Container-ready 48h response

The coolest range of pet food ever.

Everything yourcustomers need. Times four.

Seven recipes

405 g chunks

Pâté range

Cat litter

This is what coollooks like.

Seven recipes,one full shelf.

Essential

Mini

Daily Fresh

Supreme Mix

Pro Energy

Junior

Cats

Pet food that

Two formats,every taste worth having.

Premium wet food in easy-serve aluminium trays

Tasty Chicken

Gorgeous Beef

Amazing Salmon

Shiny Chicken

Succulent Beef

High rotation, real chunks, gravy-rich

Delicious Chicken

Delightful Beef

Yummy Chicken

Irresistible Tuna

Tender Beef

Premium cat litterunder its own brand.

One brand.Four categories.Zero compromise.

Rotation, margin,operational simplicity.

A brand with character sells more.

Cover the whole aisle without going multi-supplier.

Priced exactly where volume lives.

Let's make yourshelf cool too.

The coolest range
of pet food ever.

Everything your
customers need. Times four.

This is what cool
looks like.

Seven recipes,
one full shelf.

Two formats,
every taste worth having.

Premium cat litter
under its own brand.

One brand.
Four categories.
Zero compromise.

Rotation, margin,
operational simplicity.

Let's make your
shelf cool too.