18 SKUs · dry + wet + litter EU production
Hey there, good looking —

The coolest range
of pet food ever.

The full-range brand for distributors who need to cover the whole shelf with one supplier. Dry, wet cans, wet trays and cat litter — under one European brand with character.

Distribute Petcool → See the range ↓
18+ References
4 Categories
1 Full shelf
01 / The full shelf, one brand

Everything your
customers need. Times four.

Most premium brands cover one segment. Petcool covers four — dry food, wet cans, wet trays and cat litter. For a distributor, that means fewer suppliers, cleaner purchasing, and a coherent shelf that works for pet shops, supermarkets and wholesale alike.

7 SKUs
Dry food

Seven recipes

Complete formulas for every life stage — adult, puppy, senior, mini breeds, cats.

5 SKUs
Wet cans

405 g chunks

Real meat chunks in gravy — dog and cat recipes, built for mass retail rotation.

4 SKUs
Wet trays

300 g pâté

Premium positioning in recyclable trays — chicken, beef, salmon for dogs and cats.

2 SKUs
Sanicool

Cat litter

Premium clumping bentonite — 5 L and 10 L. Under its own sub-brand.

02 / Meet the crew

This is what cool
looks like.

Petcool is not another beige-bag brand. It's the one that stands out on shelf, rotates because shoppers pick it up, and earns reorders. Character is a commercial argument.

— the Petcool crew
03 / Dry food range

Seven recipes,
one full shelf.

From everyday Essential to active Pro Energy, plus Cats, Mini, Daily Fresh, Supreme Mix and Junior. Each bag addresses a specific life stage or need — so your shelf stays complete without going multi-supplier.

Petcool Essential
Adult · Everyday

Essential

Complete food for adult dogs — chicken & rice, balanced nutrition.

18 kg 18 / 20 kg
Petcool Mini
Adult · Small breed

Mini

Delicious meal for small-breed adult dogs — adapted kibble, tailored nutrition.

3 kg Small breed
Petcool Daily Fresh
Adult · Everyday

Daily Fresh

Daily nutrition for adult dogs — chicken-based, everyday format.

20 kg 3 / 18 / 20 kg
Petcool Supreme Mix
Adult · Mix

Supreme Mix

Meat & vegetable mix for adult dogs — medium to large breeds.

20 kg 18 / 20 kg
Petcool Pro Energy
Active · High energy

Pro Energy

Super food for active and working dogs — 32% protein, muscle support.

20 kg 18 / 20 kg
Petcool Junior
Puppy

Junior

Complete food for growing puppies — chicken, 30% protein, balanced growth.

18 kg 3 / 18 / 20 kg
Petcool Cats
Cats · Adult

Cats

Delicious and balanced nutrition for adult cats — chicken 75%, taurine 850 mg/kg.

20 kg 3 / 18 / 20 kg

Pet food that

is cool.

Because boring doesn't sell. Because shelves need personality. Because pets — and the people who feed them — deserve a brand with character.

Petcool crew — the coolest bulldog
04 / Wet food range

Two formats,
every taste worth having.

Trays for premium positioning, cans for mass rotation. Dog and cat recipes across five protein profiles — chicken, beef, salmon, tuna and variety.

Trays · 300 g pâté

Premium wet food in easy-serve trays

Four recipes across dog and cat. Recyclable aluminium trays, peel-off lid — ideal for pet specialty retail.

Tasty
Chicken

Tasty Chicken

Pâté · adult dogs

300 g
Gorgeous
Beef

Gorgeous Beef

Pâté · adult dogs

300 g
Amazing
Salmon

Amazing Salmon

Pâté · adult dogs

300 g
Amazing
Salmon

Amazing Salmon

Pâté · adult cats

100 g
Cans · 405 g chunks

High rotation, real chunks, gravy-rich

Five recipes focused on cats — the category with the highest rotation in mass retail. Visible quality, meaty aroma.

Delicious Chicken

Delicious Chicken

Chunks in gravy · dog

405 g
Tender Beef Dog

Tender Beef

Chunks in gravy · dog

405 g
Yummy Chicken Cat

Yummy Chicken

Chunks in gravy · cat

405 g
Irresistible Tuna

Irresistible Tuna

Chunks in gravy · cat

405 g
Delightful Beef Cat

Delightful Beef

Chunks in gravy · cat

405 g
05 / Sanicool · clean category

Premium cat litter
under its own brand.

Sanicool is Petcool's clumping bentonite cat litter — high absorption, odour control, clean handling. Sold under its own brand architecture because the litter shopper is not the food shopper.

99%+ Odour control
Ultra Clumping power
Low Dust & tracking
Natural Bentonite clay
Sanicool by Petcool
5 L 10 L
06 / One crew, one shelf

One brand.
Four categories.
Zero compromise.

Dry, wet cans, wet trays, cat litter. One European supplier, one invoice, one set of freight terms. The operational simplification alone pays back the switch.

07 / Why distribute Petcool

Rotation, margin,
operational simplicity.

Petcool is built for distributors who want growth without complexity — volume products that rotate fast, a full category covered from one supplier, and a brand that stands out on shelf.

01 / Shelf personality

A brand with character sells more.

"Is cool!" is not a slogan — it's a shelf strategy. Petcool stands out in a sea of beige premium and grey discount brands. Easier reorder, better rotation.

02 / Full-category coverage

Cover the whole aisle without going multi-supplier.

Dry, wet cans, wet trays and cat litter in one brand family. Your customer gets the whole pet food aisle without spreading across five different suppliers.

03 / Volume with margin

Priced exactly where volume lives.

Competitive landed cost and retail-friendly positioning. Not entry-level grocery, not superpremium specialty — Petcool sits in the sweet spot where the volume actually is.

EU production
Full traceability. Export documentation ready.
Exclusive territory
One distributor per market. Investment protected.
Container-ready
Full configuration support. Pallet-optimised logistics.
Commercial support
POS material, training, restock planning.
08 / Ready to land Your market is waiting —

Let's make your
shelf cool too.

Check Petcool territory availability and receive full landed-cost estimates, container configuration and commercial support within 48 hours.

Check availability →
Exclusive territory Container-ready 48h response